Since 2000, Shanghai Model Organisms Center, Inc. (hereinafter referred to as the "Company") has dedicated itself to the field of model organisms, engaging in the research and development of model organisms, strain breeding and phenotyping. We are committed to providing life science researchers all over the world with comprehensive, convenient, and professional model organism services.
The Company will be embarking on a brand upgrade project from April 2018 to better serve our clients. "南模生物 (Shanghai Model Organisms)" will be adopted as the Company's Chinese brand name, together with a new corporate logo. This will coincide with the launch of a new corporate website: www.modelorg.com.
The Company will be adopting the Chinese brand name of "南模生物 (Shanghai Model Organisms)" through this branding strategy upgrade, as part of efforts to promote a consistent brand identity. A simplified visual identity with a human touch also enhances brand recognition and the viewing experience.
The new corporate logo embodies the Company's product features and service philosophy: inspiration for the elements has been drawn from the double-helical structure of DNA and an upright triangle. Stability, growth, and development are symbolized by the latter, representing our aspirations to keep improving and innovating and thus provide even better products and services to our clients. The first letter of the word "model" also played a role in the overall design. Not only did the letter "m" reflect the Company’s specialization in model organisms, it interacted well with the double-helix DNA element to portray the Company’s scientific background vividly. On the right of the logo, the segments convey the concepts of gene editing and restructuring, displaying the beauty of science.
To manage and standardize a consistent brand identity, a brand system will be introduced during this brand upgrade. As branding materials will be gradually updated, some inconvenience might be caused by the presence of both new and old brand identities during this transition period. This upgrade is solely a branding exercise, and does not involve changes to the Company's operating entity. There will be no changes to the products and services of the Company that you currently use.
The URL to our corporate website will be changed from www.shmo.com.cn to www.modelorg.com as of April 16, 2018, to support the Company's global expansion needs. This will be synchronized with the change in our email address domains from @shmo.com.cn to @modelorg.com. The Company's other contact details remain the same. The old corporate website and email domain can still be used before the end of 2018.
Thank you for your constant trust and support in Shanghai Model Organisms. We will continue to engage in research and innovation to provide each life science researcher with comprehensive, convenient, and professional model organism services to facilitate a simplified and highly-efficient approach towards uncovering the mysteries of life.
Through our endeavors, we look forward to partnering your success.
If you have any questions about this brand upgrade, please feel free to contact us at the following.
Shanghai Model Organisms Center, Inc.